{"title":"Pure Wool Rugs","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor or peg loom in North Dartmoor using wool from our own Devon Closewool and Herdwick sheep, each unique rug blends rustic British heritage with a subtle nod to Scandinavian design. The result is a rug that feels both classic and contemporary, making the perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/span\u003e The dense wool structure holds its shape well in high-traffic areas, while wool's natural moisture-wicking properties help maintain the rug's condition over years of use. Our designs blend minimalist Scandinavian patterns with wool's natural texture - from the creamy whites of Devon Closewool to the deep greys of Herdwick fleeces. Made entirely in Devon, from shearing to weaving, these sustainable wool rugs offer the natural insulating properties of pure wool with designs that feel at home in both rustic and modern interiors.\u003c\/p\u003e","products":[{"product_id":"pure-wool-rug-elsie-hand-woven-in-the-uk","title":"Pure Wool Rug (Elsie) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n\n.feature-list {\n    margin: 2em 0;\n}\n\n.feature-item {\n    margin-bottom: 1.5em;\n}\n\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-start=\"224\" data-end=\"639\"\u003eThese handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor loom in North Dartmoor using wool from our own Devon Closewool and Herdwick sheep, they blend rustic British heritage with a subtle nod to Scandinavian design. The result is a piece that feels both timeless and contemporary, making it a perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/p\u003e\n\u003ch3 data-start=\"641\" data-end=\"687\"\u003eNatural Character with Modern Simplicity\u003c\/h3\u003e\n\u003cp data-start=\"689\" data-end=\"1137\"\u003eWith its simple geometric pattern and soft, neutral palette, this rug reflects the warmth of traditional craftsmanship while embracing the clean lines and understated aesthetic of Scandinavian design. The natural wool creates beautiful texture, while the hand-knotted fringes add a classic finishing touch. Whether placed by a fireplace, in a country cottage, or as part of a more contemporary setting, this rug adds warmth and character to any space.\u003c\/p\u003e\n\u003ch3 data-start=\"1139\" data-end=\"1166\"\u003eGenuine Farm Heritage\u003c\/h3\u003e\n\u003cp data-start=\"1168\" data-end=\"1470\"\u003eEvery rug tells the story of our Salcombe farm. The natural cream tones come from our Devon Closewool sheep, while our Herdwick sheep provide an array of rich, organic greys. These tones shift subtly from deeper shades in younger sheep to softer hues as they age, making each rug truly one of a kind.\u003c\/p\u003e\n\u003ch3 data-start=\"1472\" data-end=\"1521\"\u003eLocal Craftsmanship \u0026amp; Sustainable Materials\u003c\/h3\u003e\n\u003cp data-start=\"1523\" data-end=\"1871\"\u003eFrom our fields to your home, these rugs never leave Devon. After shearing, the wool is carefully prepared before being handwoven on a floor loom in North Dartmoor. This traditional weaving method, passed down through generations, ensures each piece carries the authenticity of Devon’s textile heritage while complementing contemporary interiors.\u003c\/p\u003e\n\u003ch3 data-start=\"1873\" data-end=\"1904\"\u003ePure Wool, Natural Warmth\u003c\/h3\u003e\n\u003cp data-start=\"1906\" data-end=\"2242\"\u003eMade from 100% pure British wool, these rugs bring natural warmth and texture into your home. Their durability ensures they hold up beautifully in high-traffic areas, while the undyed fibres keep them true to their natural origins. The dense weave creates a substantial, high-quality feel, making them a lasting addition to any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e110 x 75\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.7kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool and Herdwick Sheep, Salcombe Farm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing\u003c\/td\u003e\n\u003ctd\u003eHand-woven in North Dartmoor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool), Various Natural Grey Tones (Herdwick)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven on a floor loom with knotted fringes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46137411961067,"sku":"WFR001-elsie","price":245.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/wfr1_1_f1939d99-4c72-4d6f-b81d-ab260f17b7d6.jpg?v=1738586095"},{"product_id":"pure-wool-rug-flapjack-hand-woven-in-the-uk","title":"Pure Wool Rug (Flapjack) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n\n.feature-list {\n    margin: 2em 0;\n}\n\n.feature-item {\n    margin-bottom: 1.5em;\n}\n\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-start=\"224\" data-end=\"639\"\u003eThese handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor loom in North Dartmoor using wool from our own Devon Closewool and Herdwick sheep, they blend rustic British heritage with a subtle nod to Scandinavian design. The result is a piece that feels both timeless and contemporary, making it a perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/p\u003e\n\u003ch3 data-start=\"641\" data-end=\"687\"\u003eNatural Character with Modern Simplicity\u003c\/h3\u003e\n\u003cp data-start=\"689\" data-end=\"1137\"\u003eWith its simple geometric pattern and soft, neutral palette, this rug reflects the warmth of traditional craftsmanship while embracing the clean lines and understated aesthetic of Scandinavian design. The natural wool creates beautiful texture, while the hand-knotted fringes add a classic finishing touch. Whether placed by a fireplace, in a country cottage, or as part of a more contemporary setting, this rug adds warmth and character to any space.\u003c\/p\u003e\n\u003ch3 data-start=\"1139\" data-end=\"1166\"\u003eGenuine Farm Heritage\u003c\/h3\u003e\n\u003cp data-start=\"1168\" data-end=\"1470\"\u003eEvery rug tells the story of our Salcombe farm. The natural cream tones come from our Devon Closewool sheep, while our Herdwick sheep provide an array of rich, organic greys. These tones shift subtly from deeper shades in younger sheep to softer hues as they age, making each rug truly one of a kind.\u003c\/p\u003e\n\u003ch3 data-start=\"1472\" data-end=\"1521\"\u003eLocal Craftsmanship \u0026amp; Sustainable Materials\u003c\/h3\u003e\n\u003cp data-start=\"1523\" data-end=\"1871\"\u003eFrom our fields to your home, these rugs never leave Devon. After shearing, the wool is carefully prepared before being handwoven on a floor loom in North Dartmoor. This traditional weaving method, passed down through generations, ensures each piece carries the authenticity of Devon’s textile heritage while complementing contemporary interiors.\u003c\/p\u003e\n\u003ch3 data-start=\"1873\" data-end=\"1904\"\u003ePure Wool, Natural Warmth\u003c\/h3\u003e\n\u003cp data-start=\"1906\" data-end=\"2242\"\u003eMade from 100% pure British wool, these rugs bring natural warmth and texture into your home. Their durability ensures they hold up beautifully in high-traffic areas, while the undyed fibres keep them true to their natural origins. The dense weave creates a substantial, high-quality feel, making them a lasting addition to any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e140 x 75\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.7kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool and Herdwick Sheep, Salcombe Farm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing\u003c\/td\u003e\n\u003ctd\u003eHand-woven in North Dartmoor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool), Various Natural Grey Tones (Herdwick)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven on a floor loom with knotted fringes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46188481413355,"sku":"WFR002-flapjack","price":245.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/flapjack5.jpg?v=1739798420"},{"product_id":"pure-wool-rug-flossie-hand-woven-in-the-uk","title":"Pure Wool Rug (Flossie) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n\n.feature-list {\n    margin: 2em 0;\n}\n\n.feature-item {\n    margin-bottom: 1.5em;\n}\n\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-start=\"224\" data-end=\"639\"\u003eThese handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor loom in North Dartmoor using wool from our own Devon Closewool and Herdwick sheep, they blend rustic British heritage with a subtle nod to Scandinavian design. The result is a piece that feels both timeless and contemporary, making it a perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/p\u003e\n\u003ch3 data-start=\"641\" data-end=\"687\"\u003eNatural Character with Modern Simplicity\u003c\/h3\u003e\n\u003cp data-start=\"689\" data-end=\"1137\"\u003eWith its simple geometric pattern and soft, neutral palette, this rug reflects the warmth of traditional craftsmanship while embracing the clean lines and understated aesthetic of Scandinavian design. The natural wool creates beautiful texture, while the hand-knotted fringes add a classic finishing touch. Whether placed by a fireplace, in a country cottage, or as part of a more contemporary setting, this rug adds warmth and character to any space.\u003c\/p\u003e\n\u003ch3 data-start=\"1139\" data-end=\"1166\"\u003eGenuine Farm Heritage\u003c\/h3\u003e\n\u003cp data-start=\"1168\" data-end=\"1470\"\u003eEvery rug tells the story of our Salcombe farm. The natural cream tones come from our Devon Closewool sheep, while our Herdwick sheep provide an array of rich, organic greys. These tones shift subtly from deeper shades in younger sheep to softer hues as they age, making each rug truly one of a kind.\u003c\/p\u003e\n\u003ch3 data-start=\"1472\" data-end=\"1521\"\u003eLocal Craftsmanship \u0026amp; Sustainable Materials\u003c\/h3\u003e\n\u003cp data-start=\"1523\" data-end=\"1871\"\u003eFrom our fields to your home, these rugs never leave Devon. After shearing, the wool is carefully prepared before being handwoven on a floor loom in North Dartmoor. This traditional weaving method, passed down through generations, ensures each piece carries the authenticity of Devon’s textile heritage while complementing contemporary interiors.\u003c\/p\u003e\n\u003ch3 data-start=\"1873\" data-end=\"1904\"\u003ePure Wool, Natural Warmth\u003c\/h3\u003e\n\u003cp data-start=\"1906\" data-end=\"2242\"\u003eMade from 100% pure British wool, these rugs bring natural warmth and texture into your home. Their durability ensures they hold up beautifully in high-traffic areas, while the undyed fibres keep them true to their natural origins. The dense weave creates a substantial, high-quality feel, making them a lasting addition to any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e136 x 75\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e2.4kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool and Herdwick Sheep, Salcombe Farm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing\u003c\/td\u003e\n\u003ctd\u003eHand-woven in North Dartmoor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool), Various Natural Grey Tones (Herdwick)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven on a floor loom with knotted fringes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46188541968619,"sku":"WFR003-flossie","price":265.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/flossie-main.jpg?v=1740066278"},{"product_id":"pure-wool-rug-glitter-hand-woven-in-the-uk","title":"Pure Wool Rug (Glitter) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n\n.feature-list {\n    margin: 2em 0;\n}\n\n.feature-item {\n    margin-bottom: 1.5em;\n}\n\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-end=\"639\" data-start=\"224\"\u003eThese handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor loom in North Dartmoor using wool from our own Devon Closewool and Herdwick sheep, they blend rustic British heritage with a subtle nod to Scandinavian design. The result is a piece that feels both timeless and contemporary, making it a perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/p\u003e\n\u003ch3 data-end=\"687\" data-start=\"641\"\u003eNatural Character with Modern Simplicity\u003c\/h3\u003e\n\u003cp data-end=\"1137\" data-start=\"689\"\u003eWith its simple geometric pattern and soft, neutral palette, this rug reflects the warmth of traditional craftsmanship while embracing the clean lines and understated aesthetic of Scandinavian design. The natural wool creates beautiful texture, while the hand-knotted fringes add a classic finishing touch. Whether placed by a fireplace, in a country cottage, or as part of a more contemporary setting, this rug adds warmth and character to any space.\u003c\/p\u003e\n\u003ch3 data-end=\"1166\" data-start=\"1139\"\u003eGenuine Farm Heritage\u003c\/h3\u003e\n\u003cp data-end=\"1470\" data-start=\"1168\"\u003eEvery rug tells the story of our Salcombe farm. The natural cream tones come from our Devon Closewool sheep, while our Herdwick sheep provide an array of rich, organic greys. These tones shift subtly from deeper shades in younger sheep to softer hues as they age, making each rug truly one of a kind.\u003c\/p\u003e\n\u003ch3 data-end=\"1521\" data-start=\"1472\"\u003eLocal Craftsmanship \u0026amp; Sustainable Materials\u003c\/h3\u003e\n\u003cp data-end=\"1871\" data-start=\"1523\"\u003eFrom our fields to your home, these rugs never leave Devon. After shearing, the wool is carefully prepared before being handwoven on a floor loom in North Dartmoor. This traditional weaving method, passed down through generations, ensures each piece carries the authenticity of Devon’s textile heritage while complementing contemporary interiors.\u003c\/p\u003e\n\u003ch3 data-end=\"1904\" data-start=\"1873\"\u003ePure Wool, Natural Warmth\u003c\/h3\u003e\n\u003cp data-end=\"2242\" data-start=\"1906\"\u003eMade from 100% pure British wool, these rugs bring natural warmth and texture into your home. Their durability ensures they hold up beautifully in high-traffic areas, while the undyed fibres keep them true to their natural origins. The dense weave creates a substantial, high-quality feel, making them a lasting addition to any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e140 x 75\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.85kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool and Herdwick Sheep, Salcombe Farm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing\u003c\/td\u003e\n\u003ctd\u003eHand-woven in North Dartmoor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool), Various Natural Grey Tones (Herdwick)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven on a floor loom with knotted fringes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46188631621867,"sku":"WFR004-glitter","price":245.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/glitter1.jpg?v=1739803948"},{"product_id":"pure-wool-rug-bessie-hand-woven-in-the-uk","title":"Pure Wool Rug (Bessie) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n\n.feature-list {\n    margin: 2em 0;\n}\n\n.feature-item {\n    margin-bottom: 1.5em;\n}\n\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-end=\"639\" data-start=\"224\"\u003eThese handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor loom in North Dartmoor using wool from our own Devon Closewool and Herdwick sheep, they blend rustic British heritage with a subtle nod to Scandinavian design. The result is a piece that feels both timeless and contemporary, making it a perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/p\u003e\n\u003ch3 data-end=\"687\" data-start=\"641\"\u003eNatural Character with Modern Simplicity\u003c\/h3\u003e\n\u003cp data-end=\"1137\" data-start=\"689\"\u003eWith its simple geometric pattern and soft, neutral palette, this rug reflects the warmth of traditional craftsmanship while embracing the clean lines and understated aesthetic of Scandinavian design. The natural wool creates beautiful texture, while the hand-knotted fringes add a classic finishing touch. Whether placed by a fireplace, in a country cottage, or as part of a more contemporary setting, this rug adds warmth and character to any space.\u003c\/p\u003e\n\u003ch3 data-end=\"1166\" data-start=\"1139\"\u003eGenuine Farm Heritage\u003c\/h3\u003e\n\u003cp data-end=\"1470\" data-start=\"1168\"\u003eEvery rug tells the story of our Salcombe farm. The natural cream tones come from our Devon Closewool sheep, while our Herdwick sheep provide an array of rich, organic greys. These tones shift subtly from deeper shades in younger sheep to softer hues as they age, making each rug truly one of a kind.\u003c\/p\u003e\n\u003ch3 data-end=\"1521\" data-start=\"1472\"\u003eLocal Craftsmanship \u0026amp; Sustainable Materials\u003c\/h3\u003e\n\u003cp data-end=\"1871\" data-start=\"1523\"\u003eFrom our fields to your home, these rugs never leave Devon. After shearing, the wool is carefully prepared before being handwoven on a floor loom in North Dartmoor. This traditional weaving method, passed down through generations, ensures each piece carries the authenticity of Devon’s textile heritage while complementing contemporary interiors.\u003c\/p\u003e\n\u003ch3 data-end=\"1904\" data-start=\"1873\"\u003ePure Wool, Natural Warmth\u003c\/h3\u003e\n\u003cp data-end=\"2242\" data-start=\"1906\"\u003eMade from 100% pure British wool, these rugs bring natural warmth and texture into your home. Their durability ensures they hold up beautifully in high-traffic areas, while the undyed fibres keep them true to their natural origins. The dense weave creates a substantial, high-quality feel, making them a lasting addition to any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e118 x 72\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.85kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool and Herdwick Sheep, Salcombe Farm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing\u003c\/td\u003e\n\u003ctd\u003eHand-woven in North Dartmoor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool), Various Natural Grey Tones (Herdwick)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven on a floor loom with knotted fringes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46191124840683,"sku":"WFR005-bessie","price":245.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/bessie-main.jpg?v=1740066224"},{"product_id":"pure-white-wool-rug-tulip-hand-woven-in-the-uk","title":"Pure White Peg Loom Wool Rug (Tulip) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cp\u003eThese pure white wool rugs are woven by a specialist weaver on a traditional peg loom in North Dartmoor, using wool from our Devon Closewool sheep. Their substantial texture works well beside fireplaces, in reading corners, and other lived-in spaces.\u003c\/p\u003e\n\u003ch3\u003eWool and Weaving\u003c\/h3\u003e\n\u003cp\u003eThe peg loom creates a distinctive thick weave that highlights the natural qualities of Devon Closewool wool. Each row builds depth and texture, finished with hand-knotted edges. The rug fits naturally in both old cottages and newer homes.\u003c\/p\u003e\n\u003ch3\u003eFrom Our Flock\u003c\/h3\u003e\n\u003cp\u003eThe wool comes from our Salcombe farm's Devon Closewool sheep. These sheep produce particularly soft, bright wool with a natural cream colour. Each rug carries the specific characteristics of this traditional Devon breed.\u003c\/p\u003e\n\u003ch3\u003eLocal Production\u003c\/h3\u003e\n\u003cp\u003eWe keep the entire process in Devon. We shear the sheep and prepare the wool, which is then woven on peg looms by a specialist weaver in North Dartmoor. This direct method lets us maintain the wool's natural qualities through each step.\u003c\/p\u003e\n\u003ch3\u003ePractical Benefits\u003c\/h3\u003e\n\u003cp\u003eThe thick weave of pure Devon Closewool wool makes these rugs sturdy and warm. We leave the wool undyed to keep its natural colour. The dense construction gives the rug substance and durability that improves with use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e113 x 60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.85kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool Sheep, Harwood Farm, Salcombe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven on a peg loom with knotted fringes in North Dartmoor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46191208431851,"sku":"WFR006-tulip","price":245.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/tulip-main.jpg?v=1740066200"},{"product_id":"pure-wool-rug-rose-hand-woven-in-the-uk","title":"Pure Wool Rug (Rose) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n\n.feature-list {\n    margin: 2em 0;\n}\n\n.feature-item {\n    margin-bottom: 1.5em;\n}\n\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-start=\"224\" data-end=\"639\"\u003eThese handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor loom in North Dartmoor using wool from our own Devon Closewool and Herdwick sheep, they blend rustic British heritage with a subtle nod to Scandinavian design. The result is a piece that feels both timeless and contemporary, making it a perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/p\u003e\n\u003ch3 data-start=\"641\" data-end=\"687\"\u003eNatural Character with Modern Simplicity\u003c\/h3\u003e\n\u003cp data-start=\"689\" data-end=\"1137\"\u003eWith its simple geometric pattern and soft, neutral palette, this rug reflects the warmth of traditional craftsmanship while embracing the clean lines and understated aesthetic of Scandinavian design. The natural wool creates beautiful texture, while the hand-knotted fringes add a classic finishing touch. Whether placed by a fireplace, in a country cottage, or as part of a more contemporary setting, this rug adds warmth and character to any space.\u003c\/p\u003e\n\u003ch3 data-start=\"1139\" data-end=\"1166\"\u003eGenuine Farm Heritage\u003c\/h3\u003e\n\u003cp data-start=\"1168\" data-end=\"1470\"\u003eEvery rug tells the story of our Salcombe farm. The natural cream tones come from our Devon Closewool sheep, while our Herdwick sheep provide an array of rich, organic greys. These tones shift subtly from deeper shades in younger sheep to softer hues as they age, making each rug truly one of a kind.\u003c\/p\u003e\n\u003ch3 data-start=\"1472\" data-end=\"1521\"\u003eLocal Craftsmanship \u0026amp; Sustainable Materials\u003c\/h3\u003e\n\u003cp data-start=\"1523\" data-end=\"1871\"\u003eFrom our fields to your home, these rugs never leave Devon. After shearing, the wool is carefully prepared before being handwoven on a floor loom in North Dartmoor. This traditional weaving method, passed down through generations, ensures each piece carries the authenticity of Devon’s textile heritage while complementing contemporary interiors.\u003c\/p\u003e\n\u003ch3 data-start=\"1873\" data-end=\"1904\"\u003ePure Wool, Natural Warmth\u003c\/h3\u003e\n\u003cp data-start=\"1906\" data-end=\"2242\"\u003eMade from 100% pure British wool, these rugs bring natural warmth and texture into your home. Their durability ensures they hold up beautifully in high-traffic areas, while the undyed fibres keep them true to their natural origins. The dense weave creates a substantial, high-quality feel, making them a lasting addition to any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e125 x 74\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.85kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool and Herdwick Sheep, Harwood Farm, Salcombe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool), Various Natural Grey Tones (Herdwick)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven on a floor loom with knotted fringes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46191284453611,"sku":"WFR007-rose","price":245.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/rose_main-5.jpg?v=1740066170"},{"product_id":"pure-wool-rug-betty-hand-woven-in-the-uk","title":"Pure Wool Rug (Betty) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n\n.feature-list {\n    margin: 2em 0;\n}\n\n.feature-item {\n    margin-bottom: 1.5em;\n}\n\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-start=\"224\" data-end=\"639\"\u003eThese handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor loom in North Dartmoor using wool from our own Devon Closewool and Herdwick sheep, they blend rustic British heritage with a subtle nod to Scandinavian design. The result is a piece that feels both timeless and contemporary, making it a perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/p\u003e\n\u003ch3 data-start=\"641\" data-end=\"687\"\u003eNatural Character with Modern Simplicity\u003c\/h3\u003e\n\u003cp data-start=\"689\" data-end=\"1137\"\u003eWith its simple geometric pattern and soft, neutral palette, this rug reflects the warmth of traditional craftsmanship while embracing the clean lines and understated aesthetic of Scandinavian design. The natural wool creates beautiful texture, while the hand-knotted fringes add a classic finishing touch. Whether placed by a fireplace, in a country cottage, or as part of a more contemporary setting, this rug adds warmth and character to any space.\u003c\/p\u003e\n\u003ch3 data-start=\"1139\" data-end=\"1166\"\u003eGenuine Farm Heritage\u003c\/h3\u003e\n\u003cp data-start=\"1168\" data-end=\"1470\"\u003eEvery rug tells the story of our Salcombe farm. The natural cream tones come from our Devon Closewool sheep, while our Herdwick sheep provide an array of rich, organic greys. These tones shift subtly from deeper shades in younger sheep to softer hues as they age, making each rug truly one of a kind.\u003c\/p\u003e\n\u003ch3 data-start=\"1472\" data-end=\"1521\"\u003eLocal Craftsmanship \u0026amp; Sustainable Materials\u003c\/h3\u003e\n\u003cp data-start=\"1523\" data-end=\"1871\"\u003eFrom our fields to your home, these rugs never leave Devon. After shearing, the wool is carefully prepared before being handwoven on a floor loom in North Dartmoor. This traditional weaving method, passed down through generations, ensures each piece carries the authenticity of Devon’s textile heritage while complementing contemporary interiors.\u003c\/p\u003e\n\u003ch3 data-start=\"1873\" data-end=\"1904\"\u003ePure Wool, Natural Warmth\u003c\/h3\u003e\n\u003cp data-start=\"1906\" data-end=\"2242\"\u003eMade from 100% pure British wool, these rugs bring natural warmth and texture into your home. Their durability ensures they hold up beautifully in high-traffic areas, while the undyed fibres keep them true to their natural origins. The dense weave creates a substantial, high-quality feel, making them a lasting addition to any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e114 x 75\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e2.45kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool and Herdwick Sheep, Harwood Farm, Salcombe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool), Various Natural Grey Tones (Herdwick)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven on a floor loom with knotted fringes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46191363686635,"sku":"WFR008-betty","price":265.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/betty-main.jpg?v=1740066135"},{"product_id":"pure-wool-rug-candy-hand-woven-in-the-uk","title":"Pure Wool Rug (Candy) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n\n.feature-list {\n    margin: 2em 0;\n}\n\n.feature-item {\n    margin-bottom: 1.5em;\n}\n\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-end=\"639\" data-start=\"224\"\u003eThese handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor loom in North Dartmoor using wool from our own Devon Closewool and Herdwick sheep, they blend rustic British heritage with a subtle nod to Scandinavian design. The result is a piece that feels both timeless and contemporary, making it a perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/p\u003e\n\u003ch3 data-end=\"687\" data-start=\"641\"\u003eNatural Character with Modern Simplicity\u003c\/h3\u003e\n\u003cp data-end=\"1137\" data-start=\"689\"\u003eWith its simple geometric pattern and soft, neutral palette, this rug reflects the warmth of traditional craftsmanship while embracing the clean lines and understated aesthetic of Scandinavian design. The natural wool creates beautiful texture, while the hand-knotted fringes add a classic finishing touch. Whether placed by a fireplace, in a country cottage, or as part of a more contemporary setting, this rug adds warmth and character to any space.\u003c\/p\u003e\n\u003ch3 data-end=\"1166\" data-start=\"1139\"\u003eGenuine Farm Heritage\u003c\/h3\u003e\n\u003cp data-end=\"1470\" data-start=\"1168\"\u003eEvery rug tells the story of our Salcombe farm. The natural cream tones come from our Devon Closewool sheep, while our Herdwick sheep provide an array of rich, organic greys. These tones shift subtly from deeper shades in younger sheep to softer hues as they age, making each rug truly one of a kind.\u003c\/p\u003e\n\u003ch3 data-end=\"1521\" data-start=\"1472\"\u003eLocal Craftsmanship \u0026amp; Sustainable Materials\u003c\/h3\u003e\n\u003cp data-end=\"1871\" data-start=\"1523\"\u003eFrom our fields to your home, these rugs never leave Devon. After shearing, the wool is carefully prepared before being handwoven on a floor loom in North Dartmoor. This traditional weaving method, passed down through generations, ensures each piece carries the authenticity of Devon’s textile heritage while complementing contemporary interiors.\u003c\/p\u003e\n\u003ch3 data-end=\"1904\" data-start=\"1873\"\u003ePure Wool, Natural Warmth\u003c\/h3\u003e\n\u003cp data-end=\"2242\" data-start=\"1906\"\u003eMade from 100% pure British wool, these rugs bring natural warmth and texture into your home. Their durability ensures they hold up beautifully in high-traffic areas, while the undyed fibres keep them true to their natural origins. The dense weave creates a substantial, high-quality feel, making them a lasting addition to any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e125 x 72\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.65kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool and Herdwick Sheep, Harwood Farm, Salcombe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool), Various Natural Grey Tones (Herdwick)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven on a floor loom with knotted fringes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46191386001643,"sku":"WFR009-candy","price":245.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/candy-main.jpg?v=1740066111"},{"product_id":"pure-wool-rug-lilly-hand-woven-in-the-uk","title":"Pure Wool Rug (Lilly) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n\n.feature-list {\n    margin: 2em 0;\n}\n\n.feature-item {\n    margin-bottom: 1.5em;\n}\n\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-start=\"224\" data-end=\"639\"\u003eThese handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor loom in North Dartmoor using wool from our own Devon Closewool and Herdwick sheep, they blend rustic British heritage with a subtle nod to Scandinavian design. The result is a piece that feels both timeless and contemporary, making it a perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/p\u003e\n\u003ch3 data-start=\"641\" data-end=\"687\"\u003eNatural Character with Modern Simplicity\u003c\/h3\u003e\n\u003cp data-start=\"689\" data-end=\"1137\"\u003eWith its simple geometric pattern and soft, neutral palette, this rug reflects the warmth of traditional craftsmanship while embracing the clean lines and understated aesthetic of Scandinavian design. The natural wool creates beautiful texture, while the hand-knotted fringes add a classic finishing touch. Whether placed by a fireplace, in a country cottage, or as part of a more contemporary setting, this rug adds warmth and character to any space.\u003c\/p\u003e\n\u003ch3 data-start=\"1139\" data-end=\"1166\"\u003eGenuine Farm Heritage\u003c\/h3\u003e\n\u003cp data-start=\"1168\" data-end=\"1470\"\u003eEvery rug tells the story of our Salcombe farm. The natural cream tones come from our Devon Closewool sheep, while our Herdwick sheep provide an array of rich, organic greys. These tones shift subtly from deeper shades in younger sheep to softer hues as they age, making each rug truly one of a kind.\u003c\/p\u003e\n\u003ch3 data-start=\"1472\" data-end=\"1521\"\u003eLocal Craftsmanship \u0026amp; Sustainable Materials\u003c\/h3\u003e\n\u003cp data-start=\"1523\" data-end=\"1871\"\u003eFrom our fields to your home, these rugs never leave Devon. After shearing, the wool is carefully prepared before being handwoven on a floor loom in North Dartmoor. This traditional weaving method, passed down through generations, ensures each piece carries the authenticity of Devon’s textile heritage while complementing contemporary interiors.\u003c\/p\u003e\n\u003ch3 data-start=\"1873\" data-end=\"1904\"\u003ePure Wool, Natural Warmth\u003c\/h3\u003e\n\u003cp data-start=\"1906\" data-end=\"2242\"\u003eMade from 100% pure British wool, these rugs bring natural warmth and texture into your home. Their durability ensures they hold up beautifully in high-traffic areas, while the undyed fibres keep them true to their natural origins. The dense weave creates a substantial, high-quality feel, making them a lasting addition to any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e137 x 76\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.7kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool and Herdwick Sheep, Harwood Farm, Salcombe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool), Various Natural Grey Tones (Herdwick)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven on a floor loom with knotted fringes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46191402451179,"sku":"WFR010-Lilly","price":245.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/elsie-2.jpg?v=1740066091"},{"product_id":"pure-wool-rug-ginny-hand-woven-in-the-uk","title":"Pure Wool Rug (Ginny) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n\n.feature-list {\n    margin: 2em 0;\n}\n\n.feature-item {\n    margin-bottom: 1.5em;\n}\n\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-end=\"639\" data-start=\"224\"\u003eThese handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor loom in North Dartmoor using wool from our own Devon Closewool and Herdwick sheep, they blend rustic British heritage with a subtle nod to Scandinavian design. The result is a piece that feels both timeless and contemporary, making it a perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/p\u003e\n\u003ch3 data-end=\"687\" data-start=\"641\"\u003eNatural Character with Modern Simplicity\u003c\/h3\u003e\n\u003cp data-end=\"1137\" data-start=\"689\"\u003eWith its simple geometric pattern and soft, neutral palette, this rug reflects the warmth of traditional craftsmanship while embracing the clean lines and understated aesthetic of Scandinavian design. The natural wool creates beautiful texture, while the hand-knotted fringes add a classic finishing touch. Whether placed by a fireplace, in a country cottage, or as part of a more contemporary setting, this rug adds warmth and character to any space.\u003c\/p\u003e\n\u003ch3 data-end=\"1166\" data-start=\"1139\"\u003eGenuine Farm Heritage\u003c\/h3\u003e\n\u003cp data-end=\"1470\" data-start=\"1168\"\u003eEvery rug tells the story of our Salcombe farm. The natural cream tones come from our Devon Closewool sheep, while our Herdwick sheep provide an array of rich, organic greys. These tones shift subtly from deeper shades in younger sheep to softer hues as they age, making each rug truly one of a kind.\u003c\/p\u003e\n\u003ch3 data-end=\"1521\" data-start=\"1472\"\u003eLocal Craftsmanship \u0026amp; Sustainable Materials\u003c\/h3\u003e\n\u003cp data-end=\"1871\" data-start=\"1523\"\u003eFrom our fields to your home, these rugs never leave Devon. After shearing, the wool is carefully prepared before being handwoven on a floor loom in North Dartmoor. This traditional weaving method, passed down through generations, ensures each piece carries the authenticity of Devon’s textile heritage while complementing contemporary interiors.\u003c\/p\u003e\n\u003ch3 data-end=\"1904\" data-start=\"1873\"\u003ePure Wool, Natural Warmth\u003c\/h3\u003e\n\u003cp data-end=\"2242\" data-start=\"1906\"\u003eMade from 100% pure British wool, these rugs bring natural warmth and texture into your home. Their durability ensures they hold up beautifully in high-traffic areas, while the undyed fibres keep them true to their natural origins. The dense weave creates a substantial, high-quality feel, making them a lasting addition to any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e125 x 76\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.8kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool and Herdwick Sheep, Harwood Farm, Salcombe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool), Various Natural Grey Tones (Herdwick)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven on a floor loom with knotted fringes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46191411495147,"sku":"WFR011-ginny","price":245.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/ginny-main.jpg?v=1740065445"},{"product_id":"pure-wool-rug-lola-hand-woven-in-the-uk","title":"Pure Wool Rug (Lola) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n\n.feature-list {\n    margin: 2em 0;\n}\n\n.feature-item {\n    margin-bottom: 1.5em;\n}\n\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-start=\"224\" data-end=\"639\"\u003eThese handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor loom in North Dartmoor using wool from our own Devon Closewool and Herdwick sheep, they blend rustic British heritage with a subtle nod to Scandinavian design. The result is a piece that feels both timeless and contemporary, making it a perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/p\u003e\n\u003ch3 data-start=\"641\" data-end=\"687\"\u003eNatural Character with Modern Simplicity\u003c\/h3\u003e\n\u003cp data-start=\"689\" data-end=\"1137\"\u003eWith its simple geometric pattern and soft, neutral palette, this rug reflects the warmth of traditional craftsmanship while embracing the clean lines and understated aesthetic of Scandinavian design. The natural wool creates beautiful texture, while the hand-knotted fringes add a classic finishing touch. Whether placed by a fireplace, in a country cottage, or as part of a more contemporary setting, this rug adds warmth and character to any space.\u003c\/p\u003e\n\u003ch3 data-start=\"1139\" data-end=\"1166\"\u003eGenuine Farm Heritage\u003c\/h3\u003e\n\u003cp data-start=\"1168\" data-end=\"1470\"\u003eEvery rug tells the story of our Salcombe farm. The natural cream tones come from our Devon Closewool sheep, while our Herdwick sheep provide an array of rich, organic greys. These tones shift subtly from deeper shades in younger sheep to softer hues as they age, making each rug truly one of a kind.\u003c\/p\u003e\n\u003ch3 data-start=\"1472\" data-end=\"1521\"\u003eLocal Craftsmanship \u0026amp; Sustainable Materials\u003c\/h3\u003e\n\u003cp data-start=\"1523\" data-end=\"1871\"\u003eFrom our fields to your home, these rugs never leave Devon. After shearing, the wool is carefully prepared before being handwoven on a floor loom in North Dartmoor. This traditional weaving method, passed down through generations, ensures each piece carries the authenticity of Devon’s textile heritage while complementing contemporary interiors.\u003c\/p\u003e\n\u003ch3 data-start=\"1873\" data-end=\"1904\"\u003ePure Wool, Natural Warmth\u003c\/h3\u003e\n\u003cp data-start=\"1906\" data-end=\"2242\"\u003eMade from 100% pure British wool, these rugs bring natural warmth and texture into your home. Their durability ensures they hold up beautifully in high-traffic areas, while the undyed fibres keep them true to their natural origins. The dense weave creates a substantial, high-quality feel, making them a lasting addition to any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e135 x 74\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.5kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool and Herdwick Sheep, Harwood Farm, Salcombe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool), Various Natural Grey Tones (Herdwick)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven on a floor loom with knotted fringes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46191415787755,"sku":"WFR012-lola","price":245.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/lola-main.jpg?v=1740065424"},{"product_id":"pure-wool-rug-nancy-hand-woven-in-the-uk","title":"Pure Wool Rug (Nancy) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n\n.feature-list {\n    margin: 2em 0;\n}\n\n.feature-item {\n    margin-bottom: 1.5em;\n}\n\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-start=\"224\" data-end=\"639\"\u003eThese handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor loom in North Dartmoor using wool from our own Devon Closewool and Herdwick sheep, they blend rustic British heritage with a subtle nod to Scandinavian design. The result is a piece that feels both timeless and contemporary, making it a perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/p\u003e\n\u003ch3 data-start=\"641\" data-end=\"687\"\u003eNatural Character with Modern Simplicity\u003c\/h3\u003e\n\u003cp data-start=\"689\" data-end=\"1137\"\u003eWith its simple geometric pattern and soft, neutral palette, this rug reflects the warmth of traditional craftsmanship while embracing the clean lines and understated aesthetic of Scandinavian design. The natural wool creates beautiful texture, while the hand-knotted fringes add a classic finishing touch. Whether placed by a fireplace, in a country cottage, or as part of a more contemporary setting, this rug adds warmth and character to any space.\u003c\/p\u003e\n\u003ch3 data-start=\"1139\" data-end=\"1166\"\u003eGenuine Farm Heritage\u003c\/h3\u003e\n\u003cp data-start=\"1168\" data-end=\"1470\"\u003eEvery rug tells the story of our Salcombe farm. The natural cream tones come from our Devon Closewool sheep, while our Herdwick sheep provide an array of rich, organic greys. These tones shift subtly from deeper shades in younger sheep to softer hues as they age, making each rug truly one of a kind.\u003c\/p\u003e\n\u003ch3 data-start=\"1472\" data-end=\"1521\"\u003eLocal Craftsmanship \u0026amp; Sustainable Materials\u003c\/h3\u003e\n\u003cp data-start=\"1523\" data-end=\"1871\"\u003eFrom our fields to your home, these rugs never leave Devon. After shearing, the wool is carefully prepared before being handwoven on a floor loom in North Dartmoor. This traditional weaving method, passed down through generations, ensures each piece carries the authenticity of Devon’s textile heritage while complementing contemporary interiors.\u003c\/p\u003e\n\u003ch3 data-start=\"1873\" data-end=\"1904\"\u003ePure Wool, Natural Warmth\u003c\/h3\u003e\n\u003cp data-start=\"1906\" data-end=\"2242\"\u003eMade from 100% pure British wool, these rugs bring natural warmth and texture into your home. Their durability ensures they hold up beautifully in high-traffic areas, while the undyed fibres keep them true to their natural origins. The dense weave creates a substantial, high-quality feel, making them a lasting addition to any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e135 x 77\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.8kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool and Herdwick Sheep, Harwood Farm, Salcombe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool), Various Natural Grey Tones (Herdwick)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven on a floor loom with knotted fringes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46191435579627,"sku":"WFR013-nancy","price":245.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/nancy-main.jpg?v=1740065402"},{"product_id":"pure-wool-rug-olive-hand-woven-in-the-uk","title":"Pure Wool Rug (Olive) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n\n.feature-list {\n    margin: 2em 0;\n}\n\n.feature-item {\n    margin-bottom: 1.5em;\n}\n\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-end=\"639\" data-start=\"224\"\u003eThese handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor loom in North Dartmoor using wool from our own Devon Closewool and Herdwick sheep, they blend rustic British heritage with a subtle nod to Scandinavian design. The result is a piece that feels both timeless and contemporary, making it a perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/p\u003e\n\u003ch3 data-end=\"687\" data-start=\"641\"\u003eNatural Character with Modern Simplicity\u003c\/h3\u003e\n\u003cp data-end=\"1137\" data-start=\"689\"\u003eWith its simple geometric pattern and soft, neutral palette, this rug reflects the warmth of traditional craftsmanship while embracing the clean lines and understated aesthetic of Scandinavian design. The natural wool creates beautiful texture, while the hand-knotted fringes add a classic finishing touch. Whether placed by a fireplace, in a country cottage, or as part of a more contemporary setting, this rug adds warmth and character to any space.\u003c\/p\u003e\n\u003ch3 data-end=\"1166\" data-start=\"1139\"\u003eGenuine Farm Heritage\u003c\/h3\u003e\n\u003cp data-end=\"1470\" data-start=\"1168\"\u003eEvery rug tells the story of our Salcombe farm. The natural cream tones come from our Devon Closewool sheep, while our Herdwick sheep provide an array of rich, organic greys. These tones shift subtly from deeper shades in younger sheep to softer hues as they age, making each rug truly one of a kind.\u003c\/p\u003e\n\u003ch3 data-end=\"1521\" data-start=\"1472\"\u003eLocal Craftsmanship \u0026amp; Sustainable Materials\u003c\/h3\u003e\n\u003cp data-end=\"1871\" data-start=\"1523\"\u003eFrom our fields to your home, these rugs never leave Devon. After shearing, the wool is carefully prepared before being handwoven on a floor loom in North Dartmoor. This traditional weaving method, passed down through generations, ensures each piece carries the authenticity of Devon’s textile heritage while complementing contemporary interiors.\u003c\/p\u003e\n\u003ch3 data-end=\"1904\" data-start=\"1873\"\u003ePure Wool, Natural Warmth\u003c\/h3\u003e\n\u003cp data-end=\"2242\" data-start=\"1906\"\u003eMade from 100% pure British wool, these rugs bring natural warmth and texture into your home. Their durability ensures they hold up beautifully in high-traffic areas, while the undyed fibres keep them true to their natural origins. The dense weave creates a substantial, high-quality feel, making them a lasting addition to any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e137 x 73\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.5kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool and Herdwick Sheep, Harwood Farm, Salcombe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool), Various Natural Grey Tones (Herdwick)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven on a floor loom with knotted fringes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46191454716139,"sku":"WFR014-olive","price":245.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/olive-main.jpg?v=1740065382"},{"product_id":"pure-wool-rug-poppy-hand-woven-in-the-uk","title":"Pure Wool Rug (Poppy) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n\n.feature-list {\n    margin: 2em 0;\n}\n\n.feature-item {\n    margin-bottom: 1.5em;\n}\n\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-start=\"224\" data-end=\"639\"\u003eThese handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor loom in North Dartmoor using wool from our own Devon Closewool and Herdwick sheep, they blend rustic British heritage with a subtle nod to Scandinavian design. The result is a piece that feels both timeless and contemporary, making it a perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/p\u003e\n\u003ch3 data-start=\"641\" data-end=\"687\"\u003eNatural Character with Modern Simplicity\u003c\/h3\u003e\n\u003cp data-start=\"689\" data-end=\"1137\"\u003eWith its simple geometric pattern and soft, neutral palette, this rug reflects the warmth of traditional craftsmanship while embracing the clean lines and understated aesthetic of Scandinavian design. The natural wool creates beautiful texture, while the hand-knotted fringes add a classic finishing touch. Whether placed by a fireplace, in a country cottage, or as part of a more contemporary setting, this rug adds warmth and character to any space.\u003c\/p\u003e\n\u003ch3 data-start=\"1139\" data-end=\"1166\"\u003eGenuine Farm Heritage\u003c\/h3\u003e\n\u003cp data-start=\"1168\" data-end=\"1470\"\u003eEvery rug tells the story of our Salcombe farm. The natural cream tones come from our Devon Closewool sheep, while our Herdwick sheep provide an array of rich, organic greys. These tones shift subtly from deeper shades in younger sheep to softer hues as they age, making each rug truly one of a kind.\u003c\/p\u003e\n\u003ch3 data-start=\"1472\" data-end=\"1521\"\u003eLocal Craftsmanship \u0026amp; Sustainable Materials\u003c\/h3\u003e\n\u003cp data-start=\"1523\" data-end=\"1871\"\u003eFrom our fields to your home, these rugs never leave Devon. After shearing, the wool is carefully prepared before being handwoven on a floor loom in North Dartmoor. This traditional weaving method, passed down through generations, ensures each piece carries the authenticity of Devon’s textile heritage while complementing contemporary interiors.\u003c\/p\u003e\n\u003ch3 data-start=\"1873\" data-end=\"1904\"\u003ePure Wool, Natural Warmth\u003c\/h3\u003e\n\u003cp data-start=\"1906\" data-end=\"2242\"\u003eMade from 100% pure British wool, these rugs bring natural warmth and texture into your home. Their durability ensures they hold up beautifully in high-traffic areas, while the undyed fibres keep them true to their natural origins. The dense weave creates a substantial, high-quality feel, making them a lasting addition to any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e135 x 75\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.8kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool and Herdwick Sheep, Harwood Farm, Salcombe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool), Various Natural Grey Tones (Herdwick)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven on a floor loom with knotted fringes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46191530115307,"sku":"WFR016-poppy","price":245.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/poppy-main.jpg?v=1740065363"},{"product_id":"white-pure-wool-rug-barbara-hand-woven-in-the-uk","title":"White Pure Wool Rug (Barbara) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cp data-end=\"639\" data-start=\"224\"\u003eThese white handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor loom in North Dartmoor using wool from our own Devon Closewool sheep. A perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/p\u003e\n\u003ch3 data-end=\"687\" data-start=\"641\"\u003eNatural Character with Modern Simplicity\u003c\/h3\u003e\n\u003cp data-end=\"1137\" data-start=\"689\"\u003eThis rug reflects the warmth of traditional craftsmanship. The natural wool creates beautiful texture, while the hand-knotted fringes add a classic finishing touch. Whether placed by a fireplace, in a country cottage, or as part of a more contemporary setting, this rug adds warmth and character to any space.\u003c\/p\u003e\n\u003ch3 data-end=\"1166\" data-start=\"1139\"\u003eGenuine Farm Heritage\u003c\/h3\u003e\n\u003cp data-end=\"1470\" data-start=\"1168\"\u003eEvery rug tells the story of our Salcombe farm. The natural cream tones come from our Devon Closewool sheep. These tones shift subtly from deeper shades in younger sheep to softer hues as they age, making each rug truly one of a kind.\u003c\/p\u003e\n\u003ch3 data-end=\"1521\" data-start=\"1472\"\u003eLocal Craftsmanship \u0026amp; Sustainable Materials\u003c\/h3\u003e\n\u003cp data-end=\"1871\" data-start=\"1523\"\u003eFrom our fields to your home, these rugs never leave Devon. After shearing, the wool is carefully prepared before being handwoven on a floor loom in North Dartmoor. This traditional weaving method, passed down through generations, ensures each piece carries the authenticity of Devon’s textile heritage while complementing contemporary interiors.\u003c\/p\u003e\n\u003ch3 data-end=\"1904\" data-start=\"1873\"\u003ePure Wool, Natural Warmth\u003c\/h3\u003e\n\u003cp data-end=\"2242\" data-start=\"1906\"\u003eMade from 100% pure British wool, these rugs bring natural warmth and texture into your home. Their durability ensures they hold up beautifully in high-traffic areas, while the undyed fibres keep them true to their natural origins. The dense weave creates a substantial, high-quality feel, making them a lasting addition to any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e77 x 125\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.45kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool Sheep, Harwood Farm, Salcombe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven \u003cmeta charset=\"utf-8\"\u003ein North Dartmoor on a floor loom\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46191717482731,"sku":"WFR016-barbara","price":225.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/barbara-main.jpg?v=1740065321"},{"product_id":"white-pure-wool-rug-rosie-hand-woven-in-the-uk","title":"White Pure Wool Rug (Rosie) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cp data-end=\"639\" data-start=\"224\"\u003eThese white handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor loom in North Dartmoor using wool from our own Devon Closewool sheep. A perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/p\u003e\n\u003ch3 data-end=\"687\" data-start=\"641\"\u003eNatural Character with Modern Simplicity\u003c\/h3\u003e\n\u003cp data-end=\"1137\" data-start=\"689\"\u003eThis rug reflects the warmth of traditional craftsmanship. The natural wool creates beautiful texture, while the hand-knotted fringes add a classic finishing touch. Whether placed by a fireplace, in a country cottage, or as part of a more contemporary setting, this rug adds warmth and character to any space.\u003c\/p\u003e\n\u003ch3 data-end=\"1166\" data-start=\"1139\"\u003eGenuine Farm Heritage\u003c\/h3\u003e\n\u003cp data-end=\"1470\" data-start=\"1168\"\u003eEvery rug tells the story of our Salcombe farm. The natural cream tones come from our Devon Closewool sheep. These tones shift subtly from deeper shades in younger sheep to softer hues as they age, making each rug truly one of a kind.\u003c\/p\u003e\n\u003ch3 data-end=\"1521\" data-start=\"1472\"\u003eLocal Craftsmanship \u0026amp; Sustainable Materials\u003c\/h3\u003e\n\u003cp data-end=\"1871\" data-start=\"1523\"\u003eFrom our fields to your home, these rugs never leave Devon. After shearing, the wool is carefully prepared before being handwoven on a floor loom in North Dartmoor. This traditional weaving method, passed down through generations, ensures each piece carries the authenticity of Devon’s textile heritage while complementing contemporary interiors.\u003c\/p\u003e\n\u003ch3 data-end=\"1904\" data-start=\"1873\"\u003ePure Wool, Natural Warmth\u003c\/h3\u003e\n\u003cp data-end=\"2242\" data-start=\"1906\"\u003eMade from 100% pure British wool, these rugs bring natural warmth and texture into your home. Their durability ensures they hold up beautifully in high-traffic areas, while the undyed fibres keep them true to their natural origins. The dense weave creates a substantial, high-quality feel, making them a lasting addition to any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e77 x 124\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.65kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool Sheep, Harwood Farm, Salcombe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven \u003cmeta charset=\"utf-8\"\u003ein North Dartmoor on a floor loom\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46191999877355,"sku":"WFR017-rosie","price":225.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/IMG_3728.jpg?v=1745339825"},{"product_id":"pure-white-wool-rug-amelia-hand-woven-in-the-uk","title":"Pure White Wool Rug (Amelia) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n\n.feature-list {\n    margin: 2em 0;\n}\n\n.feature-item {\n    margin-bottom: 1.5em;\n}\n\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-end=\"639\" data-start=\"224\"\u003eThese white handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor loom in North Dartmoor using wool from our own Devon Closewool sheep. A perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/p\u003e\n\u003ch3 data-end=\"687\" data-start=\"641\"\u003eNatural Character with Modern Simplicity\u003c\/h3\u003e\n\u003cp data-end=\"1137\" data-start=\"689\"\u003eThis rug reflects the warmth of traditional craftsmanship. The natural wool creates beautiful texture, while the hand-knotted fringes add a classic finishing touch. Whether placed by a fireplace, in a country cottage, or as part of a more contemporary setting, this rug adds warmth and character to any space.\u003c\/p\u003e\n\u003ch3 data-end=\"1166\" data-start=\"1139\"\u003eGenuine Farm Heritage\u003c\/h3\u003e\n\u003cp data-end=\"1470\" data-start=\"1168\"\u003eEvery rug tells the story of our Salcombe farm. The natural cream tones come from our Devon Closewool sheep. These tones shift subtly from deeper shades in younger sheep to softer hues as they age, making each rug truly one of a kind.\u003c\/p\u003e\n\u003ch3 data-end=\"1521\" data-start=\"1472\"\u003eLocal Craftsmanship \u0026amp; Sustainable Materials\u003c\/h3\u003e\n\u003cp data-end=\"1871\" data-start=\"1523\"\u003eFrom our fields to your home, these rugs never leave Devon. After shearing, the wool is carefully prepared before being handwoven on a floor loom in North Dartmoor. This traditional weaving method, passed down through generations, ensures each piece carries the authenticity of Devon’s textile heritage while complementing contemporary interiors.\u003c\/p\u003e\n\u003ch3 data-end=\"1904\" data-start=\"1873\"\u003ePure Wool, Natural Warmth\u003c\/h3\u003e\n\u003cp data-end=\"2242\" data-start=\"1906\"\u003eMade from 100% pure British wool, these rugs bring natural warmth and texture into your home. Their durability ensures they hold up beautifully in high-traffic areas, while the undyed fibres keep them true to their natural origins. The dense weave creates a substantial, high-quality feel, making them a lasting addition to any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e121 x 80\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e2.45kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool Sheep, Harwood Farm, Salcombe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven on a floor loom with knotted fringes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46201180946667,"sku":"WFR017-Amelia","price":265.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/amelia-main.jpg?v=1740067234"},{"product_id":"white-pure-wool-rug-harriet-hand-woven-in-the-uk","title":"White Pure Wool Rug (Harriet) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cp data-end=\"639\" data-start=\"224\"\u003eThese white handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor loom in North Dartmoor using wool from our own Devon Closewool sheep. A perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/p\u003e\n\u003ch3 data-end=\"687\" data-start=\"641\"\u003eNatural Character with Modern Simplicity\u003c\/h3\u003e\n\u003cp data-end=\"1137\" data-start=\"689\"\u003eThis rug reflects the warmth of traditional craftsmanship. The natural wool creates beautiful texture, while the hand-knotted fringes add a classic finishing touch. Whether placed by a fireplace, in a country cottage, or as part of a more contemporary setting, this rug adds warmth and character to any space.\u003c\/p\u003e\n\u003ch3 data-end=\"1166\" data-start=\"1139\"\u003eGenuine Farm Heritage\u003c\/h3\u003e\n\u003cp data-end=\"1470\" data-start=\"1168\"\u003eEvery rug tells the story of our Salcombe farm. The natural cream tones come from our Devon Closewool sheep. These tones shift subtly from deeper shades in younger sheep to softer hues as they age, making each rug truly one of a kind.\u003c\/p\u003e\n\u003ch3 data-end=\"1521\" data-start=\"1472\"\u003eLocal Craftsmanship \u0026amp; Sustainable Materials\u003c\/h3\u003e\n\u003cp data-end=\"1871\" data-start=\"1523\"\u003eFrom our fields to your home, these rugs never leave Devon. After shearing, the wool is carefully prepared before being handwoven on a floor loom in North Dartmoor. This traditional weaving method, passed down through generations, ensures each piece carries the authenticity of Devon’s textile heritage while complementing contemporary interiors.\u003c\/p\u003e\n\u003ch3 data-end=\"1904\" data-start=\"1873\"\u003ePure Wool, Natural Warmth\u003c\/h3\u003e\n\u003cp data-end=\"2242\" data-start=\"1906\"\u003eMade from 100% pure British wool, these rugs bring natural warmth and texture into your home. Their durability ensures they hold up beautifully in high-traffic areas, while the undyed fibres keep them true to their natural origins. The dense weave creates a substantial, high-quality feel, making them a lasting addition to any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e79 x 140\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.4kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool Sheep, Harwood Farm, Salcombe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven \u003cmeta charset=\"utf-8\"\u003e in North Dartmoor on a floor loom\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46204668346603,"sku":"WFR017-harriet","price":225.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/harriet.jpg?v=1740156836"},{"product_id":"white-pure-wool-rug-clara-hand-woven-in-the-uk","title":"White Pure Wool Rug (Clara) | Hand Woven in the UK","description":"\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-intro\"\u003e\n\u003cp data-start=\"224\" data-end=\"639\"\u003eThese white handwoven pure wool rugs bring authentic Devonian craftsmanship into your home. Handwoven on a traditional floor loom in North Dartmoor using wool from our own Devon Closewool sheep. A perfect accent for hearths, reading nooks, and cherished spaces.\u003c\/p\u003e\n\u003ch3 data-start=\"641\" data-end=\"687\"\u003eNatural Character with Modern Simplicity\u003c\/h3\u003e\n\u003cp data-start=\"689\" data-end=\"1137\"\u003eThis rug reflects the warmth of traditional craftsmanship. The natural wool creates beautiful texture, while the hand-knotted fringes add a classic finishing touch. Whether placed by a fireplace, in a country cottage, or as part of a more contemporary setting, this rug adds warmth and character to any space.\u003c\/p\u003e\n\u003ch3 data-start=\"1139\" data-end=\"1166\"\u003eGenuine Farm Heritage\u003c\/h3\u003e\n\u003cp data-start=\"1168\" data-end=\"1470\"\u003eEvery rug tells the story of our Salcombe farm. The natural cream tones come from our Devon Closewool sheep. These tones shift subtly from deeper shades in younger sheep to softer hues as they age, making each rug truly one of a kind.\u003c\/p\u003e\n\u003ch3 data-start=\"1472\" data-end=\"1521\"\u003eLocal Craftsmanship \u0026amp; Sustainable Materials\u003c\/h3\u003e\n\u003cp data-start=\"1523\" data-end=\"1871\"\u003eFrom our fields to your home, these rugs never leave Devon. After shearing, the wool is carefully prepared before being handwoven on a floor loom in North Dartmoor. This traditional weaving method, passed down through generations, ensures each piece carries the authenticity of Devon’s textile heritage while complementing contemporary interiors.\u003c\/p\u003e\n\u003ch3 data-start=\"1873\" data-end=\"1904\"\u003ePure Wool, Natural Warmth\u003c\/h3\u003e\n\u003cp data-start=\"1906\" data-end=\"2242\"\u003eMade from 100% pure British wool, these rugs bring natural warmth and texture into your home. Their durability ensures they hold up beautifully in high-traffic areas, while the undyed fibres keep them true to their natural origins. The dense weave creates a substantial, high-quality feel, making them a lasting addition to any space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e77 x 126\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.7kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool Sheep, Harwood Farm, Salcombe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven \u003cmeta charset=\"utf-8\"\u003ein North Dartmoor on a floor loom\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46232635244779,"sku":"WFR020-clara","price":245.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/clarawhitepegloompurewoolrug.jpg?v=1741107835"},{"product_id":"white-pure-wool-rug-daisy-hand-woven-on-a-peg-loom-in-the-uk","title":"White Pure Wool Rug (Daisy) | Hand Woven on a Peg Loom in the UK","description":"\u003cdiv class=\"product-intro\"\u003e\n\u003cp\u003eThis rustic pure wool rug is woven by a specialist weaver on a traditional peg loom in North Dartmoor, using washed natural fleece from our Devon Closewool sheep. The chunky, substantial texture works well beside fireplaces, in reading corners, and other lived-in spaces.\u003c\/p\u003e\n\u003ch3\u003eWool and Weaving\u003c\/h3\u003e\n\u003cp\u003eThe peg loom creates a distinctive thick weave that highlights the natural qualities of Devon Closewool wool. Unlike our other rugs made with carded wool rovings, Daisy is crafted directly from washed fleece, creating a more chunky and rustic appearance. Each row builds depth and texture, finished with hand-knotted edges. The rug fits naturally in both old cottages and newer homes.\u003c\/p\u003e\n\u003ch3\u003eFrom Our Flock\u003c\/h3\u003e\n\u003cp\u003eThe wool comes from our Salcombe farm's Devon Closewool sheep. These sheep produce particularly soft, bright wool with a natural cream colour. Each rug carries the specific characteristics of this traditional Devon breed, with the natural fleece texture preserved throughout the process.\u003c\/p\u003e\n\u003ch3\u003eLocal Production\u003c\/h3\u003e\n\u003cp\u003eWe keep the entire process in Devon. We shear the sheep and prepare the wool through washing (without carding it into rovings), which is then woven on a peg loom by a specialist weaver in North Dartmoor. This direct method lets us maintain the wool's natural, rustic qualities through each step.\u003c\/p\u003e\n\u003ch3\u003ePractical Benefits\u003c\/h3\u003e\n\u003cp\u003eThe thick, chunky weave of pure Devon Closewool fleece makes this rug sturdy and warm. We leave the wool undyed to keep its natural colour and authentic texture. The dense, rustic construction gives the rug substance and durability that improves with use, while maintaining the wool's natural character.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable class=\"spec-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Pure British Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDimensions (cm)\u003c\/td\u003e\n\u003ctd\u003e113 x 60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e1.6kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSource\u003c\/td\u003e\n\u003ctd\u003eDevon Closewool Sheep, Harwood Farm, Salcombe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-woven \u003cmeta charset=\"utf-8\"\u003ein North Dartmoor on a peg loom\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours\u003c\/td\u003e\n\u003ctd\u003eNatural White (Devon Closewool)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eProfessional Cleaning Recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cstyle\u003e\n.product-intro {\n    margin-bottom: 2em;\n    line-height: 1.6;\n}\n.spec-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin-top: 2em;\n}\n.spec-table th,\n.spec-table td {\n    border: 1px solid #ddd;\n    padding: 12px;\n    text-align: left;\n}\n.spec-table th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e","brand":"Farmer \u0026 Weaver","offers":[{"title":"Default Title","offer_id":46232643076331,"sku":"WFR021-daisy","price":195.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/files\/daisymain.jpg?v=1741108395"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/1426\/2763\/collections\/rugs-header_4b5bf9be-9a5f-43ec-af19-2d8ff50f97fc.jpg?v=1739801590","url":"https:\/\/salcombewoolcompany.com\/collections\/pure-wool-rugs.oembed","provider":"Salcombe Wool Company","version":"1.0","type":"link"}